Chief Operating Officer (COO) for Miinto

Copenhagen, Capital Region of Denmark, Denmark



We are looking for a COO who can provide strategies and enterprise-wide operational excellence to deliver exceptional, measurable and sustainable performance for Miinto.

Miinto is a dynamic and young company, passionately working to connect all fashion boutiques and brands in Europe on the Miinto platform. Miinto is transforming the fashion industry, and expect to triple their business over the next 3 years.

As COO you will be the company’s second-in-command. The COO role is a key member of the management team, reporting to the Chief Executive Officer (CEO).


The COO will serve as a trusted, strategic advisor to the CEO and the leadership team, and the overall goal of the COO position is to secure the functionality of business to drive extensive and sustainable growth.

The COO will collaborate with the other business functions in the company to effectively design/structure the organization, prioritize objectives, execute effortlessly and create appropriate metrics to drive quality, efficiency and profitably. In this position, you will develop and implement appropriate budgets and capital expenditures and evaluate their ROI for company growth.

The COO will communicate progress on initiatives/priorities to aid in change management and identify/integrate best practices across segments and regions. An integral role will also be to help attract, develop and retain high potential, diverse talent for current and future business needs. Further the COO will:

As this is a truly international role travel activity up to 100 days per year is expected.

Qualifications and Requirements:

Personal Attributes:

About Miinto and the team

Miinto is one of Northern Europe’s largest e-commerce fashion stores with more than 400,000 products and thousands of brands across markets. With the desire to offer consumers a differentiated shopping experience online, Miinto has created a unique and innovative business model collaborating with boutiques, designers and brands. Thus, over 1,600 associated fashion boutiques connect consumers directly to the products from the physical stores and ensure a sustainable concept that allows you to shop locally online and providing Miinto access to more than 250m EUR warehousing without any risk.

Miinto received a major investment from BESTSELLER owner Anders Holch Povlsen in 2017 and is now part of Heartland.

The company was founded in Odense in 2009 but today the head office is located in Copenhagen with more than 70 people working from Miinto HQ and 130 people around the offices in Oslo, Amsterdam, Warsaw, Stockholm, Zürich, and Copenhagen. Miinto is in an ongoing and intense internationalization process and is currently in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium and Switzerland.

Read more about Miinto here:

We look forward to hearing from you

If you have any questions, feel free to contact Managing Consultant Frederik Vind, LYSGAARD at
+45 27 28 11 82 or [email protected]

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